A MULTICRITERIA ANALYSIS ON THE STRATEGIES TO OPEN TAIWAN'S MOBILE VIRTUAL NETWORK OPERATORS SERVICES
GUEY LAN FU
GWO HSHIUNG TZENG
This study investigates the trends followed by MVNOs (Mobile Virtual Network Operators) in the last three years and analyzes the strategies that can contribute to the success of Taiwan's telecommunications industry and marketing. We apply the method and concept of PATTERN (Planning Assistance Through Technical Evaluation of Relevance Number) to establish relevant systems for searching out the key successful factors of strategies to attract MVNOs. We also use the fuzzy Multi-Criteria Decision Making (MCDM) method for analyzing the different preference of a decision group in the criteria weights and for ranking the alternatives in a fuzzy environment in order to provide a strategy scheme. These results provide a reference to assist telecommunications operators, 3G license owners, potential MVNOs, and equipment manufacturers when working out business plans.
Mobile Virtual Network Operators (MVNOs), Mobile Network Operator (MNO), Multiple Criteria Decision Making (MCDM), Analytic Hierarchy Process (AHP), telecommunications
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