English, Article edition: EVALUATION OF SMALL- AND MEDIUM-SIZED DISPLAY MARKET FORECASTS JEN-HUNG HUANG; HYLEY HUANG; CHENG-FEW LEE

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/36482
Physical Description
  • article
Language
  • English

Edition details

Title
  • EVALUATION OF SMALL- AND MEDIUM-SIZED DISPLAY MARKET FORECASTS
Author
  • JEN-HUNG HUANG
  • HYLEY HUANG
  • CHENG-FEW LEE
Physical Description
  • article
Notes
  • The main purpose of this paper is to evaluate small- and medium-sized display market forecasts made by a market research firm. Hypotheses concerning the relationship between stages of technology development and the accuracy of market forecasts are first developed. The hypotheses are then tested and evaluated using the data issued by one market research company, Techno Systems Research (TSR). KruskalâWallis rank sum test and nonparametric simple regression are the statistical methods used.The results of the data analysis showed that the forecasts made by the market research company are dependable for mature technology in mature markets, whereas for a new technology their forecasts are inaccurate. Furthermore, the accuracy of forecasts quite often does not improve over time.To our knowledge, no prior published works examine the accuracy of the forecasts made by market research firms. This research shows that small- and medium-sized display manufacturers have to be cautious when using forecast data from market research firms.
  • Forecasting, small and medium display, LCD, Theil's U, nonparametric methods
  • RePEc:wsi:ijitdm:v:07:y:2008:i:03:p:517-528
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment