English, Article edition: WEB FARMING WITH CLICKSTREAM JIA HU; NING ZHONG

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/36396
Physical Description
  • article
Language
  • English

Edition details

Title
  • WEB FARMING WITH CLICKSTREAM
Author
  • JIA HU
  • NING ZHONG
Physical Description
  • article
Notes
  • In a commercial website or portal, Web information fusion is usually from the following two approaches, one is to integrate the Web content, structure, and usage data for surfing behavior analysis; the other is to integrate Web usage data with traditional customer, product, and transaction data for purchasing behavior analysis. In this paper, we propose a unified model based on Web farming technology for collecting clickstream logs in the whole user interaction process. We emphasize that collecting clickstream logs at the application layer will help to seamlessly integrate Web usage data with other customer-related data sources.In this paper, we extend the Web log standard to modeling clickstream format and Web mining to Web farming from passively collecting data and analyzing the customer behavior to actively influence the customer's decision making. The proposed model can be developed as a common plugin for most existing commercial websites and portals.
  • Web farming, clickstream log, Web information fusion, e-Business portal
  • RePEc:wsi:ijitdm:v:07:y:2008:i:02:p:291-308
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment