Your no-nonsense guide to becoming a successful real estate agent As the Australian and New Zealand housing markets begin to recover, now is the time to make the jump to your new career as a real estate agent. If you're already an agent, it's a great time to sharpen your skills and increase your commissions. Success as a Real Estate Agent For Dummies provides the foundation and advice you need to become a real estate superstar. Written specifically for agents and potential agents in Australia and New Zealand, this handy, plain-English guide gives you all the tools you need to b.
Cover Page; Title Page; Copyright Page; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; PART I: Getting Started with Real Estate Sales Success; CHAPTER 1: Discovering the Skills of a Successful Sales Agent; Having a Monetary Target; Acting and Working Like a Top-Selling Agent; Serving as a fiduciary representative; Guiding financial decisions; Avoiding the role of Designated Door Opener; Winning Customers and Clients; Understanding the importance of lead generation to your business.
Developing sales ability to win customersKnowing that the market doesn't dictate success; Becoming a Listing Agent; Selecting a Pathway to Success; CHAPTER 2: Selecting the Right Company; Noting the Evolution of Real Estate Offices; Factoring All Your Options; Choosing residential or commercial; Enthusiasm, coffee and muffins: Figuring out what makes a good office; Consider the rules you'll be playing by; What really matters? Looking at size, online presence and market share; Prioritising your values and expectations; Narrowing Your Agency Short List; Do your homework; Ask key questions.
Left-side/right-side your researchPick a winner; Forging a Good Start; Building a relationship with your manager; Forming partnerships; CHAPTER 3: Becoming a Marketplace Expert; Knowing the Three Truths That Rule Every Real Estate Market; Acquiring Knowledge about Your Marketplace; Collecting marketplace information; Analysing the facts and figures; Compiling a marketplace analysis; Projecting trends on the horizon; Putting Your Findings to Work; PART II: Generating Leads for Buyers and Sellers; CHAPTER 4: Prospecting Your Way to Listings and Sales; Knowing Why to Prospect.
Prospecting for sellersProspecting for buyers; Understanding the Four Pillars of Prospecting; Set a daily time and place for prospecting and be prepared; Fight off distractions; Follow the plan; Be faithful to yourself and finish what you start; Putting Prospecting to Work; Targeting prospects; Setting and achieving prospecting goals; Leveraging your success through technology; Shattering the myths; Finding Safety and Success in Numbers; The law of accumulation; The power of consistency; The never-ending prospecting cycle; The importance of tracking results; The challenge of managing contacts.
Staying in TouchCHAPTER 5: Using Social Media to Create an Online Presence; Personal or Business? Using Facebook Effectively; Using your personal page to create business; Creating your business page; Getting people to share your posts, business or personal; Understanding the Basics of Blogging for Real Estate; Creating the look and feel of a professional blog; Setting up your writing and posting schedule; Positioning yourself as the marketplace expert; Positioning Yourself on Twitter; Using LinkedIn as a Business Tool; Using YouTube to Accelerate Your Growth; CHAPTER 6: Generating Referrals.
Print version Cooper, Terri M. Success as a real estate agent for dummies. Australian & New Zealand edition. Milton, Queensland : Wiley Publishing Australia Pty Ltd, c2014 xii, 362 pages --For dummies. 9780730309116
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