English, Article edition: A CUSTOMER-ORIENTED DECISION AGENT FOR PRODUCT SELECTION IN WEB-BASED SERVICES RAID AL-AOMAR; FIKRI DWEIRI

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/36380
Physical Description
  • article
Language
  • English

Edition details

Title
  • A CUSTOMER-ORIENTED DECISION AGENT FOR PRODUCT SELECTION IN WEB-BASED SERVICES
Author
  • RAID AL-AOMAR
  • FIKRI DWEIRI
Physical Description
  • article
Notes
  • This paper describes a web-based Decision Agent (DA) that provides a customer-oriented approach for selecting products in online orders. The proposed approach is focused on enhancing the front-end of company's business portal by segmenting prospective online customers and directing them to use decision modules that improve user perception in terms of effort, accuracy, and acceptance. The user's Consistency Ratio (CR) in evaluating the attributes of online products is used to categorize prospected users and to direct them to proceed with one of three decision modules, Analytical Hierarchy Process (AHP), Simple Multi-Attribute Rating Technique (SMART), and Direct Scaling Method (DSM). The proposed approach is applied to an online cellular phone selection case study. Experimental results showed the fit of assigned decision modules to customer classes where users made smart phone selections with less effort and higher reported convenience and satisfaction. The approach can be tailored for other online products and can be integrated into the websites of producers and online stores in a wide range of business applications.
  • Decision agent, product selection, online orders, web-based services
  • RePEc:wsi:ijitdm:v:07:y:2008:i:01:p:35-52
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment