English, Article edition: SURF â STRUCTURAL UNDUPLICATED REACH AND FREQUENCY: LATENT CLASS TURF AND SHAPLEY VALUE ANALYSES STAN LIPOVETSKY

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/36323
Physical Description
  • article
Language
  • English

Edition details

Title
  • SURF â STRUCTURAL UNDUPLICATED REACH AND FREQUENCY: LATENT CLASS TURF AND SHAPLEY VALUE ANALYSES
Author
  • STAN LIPOVETSKY
Physical Description
  • article
Notes
  • Lazarsfeld's Latent Structure Analysis (LSA) is applied to problems in marketing involving the choice of products with maximum customer coverage. The LSA is combined with Total Unduplicated Reach and Frequency (TURF) technique, and also with a tool from cooperative game theory, the Shapley Value (SV), also known as the fuzzy Choquet integral. SV is used for ordering the items by their strength in covering the maximum number of consumers, which provides more stable results than TURF. Structural Unduplicated Reach and Frequency (SURF) analysis is introduced as the LSA segmentation of customers with different preferences across the products. The blending of LSA with TURF and SV yields new abilities of the latent structured TURF and SV. The marketing strategy based on using these techniques permits the identification of the preferred combinations in media or product mix for different population segments.
  • Latent structure analysis, TURF, Shapley value
  • RePEc:wsi:ijitdm:v:07:y:2008:i:02:p:203-216
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment