English, Article, Journal or magazine article edition: Persuasion as a Contest Stergios Skaperdas; Samarth Vaidya

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Bookmark: http://trove.nla.gov.au/version/33820
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Persuasion as a Contest
Author
  • Stergios Skaperdas
  • Samarth Vaidya
Physical Description
  • preprint
Notes
  • From marketing and advertising to political campaigning and court proceedings, contending parties expend resources to persuade an audience of the correctness of their view. We examine how the probability of persuading the audience depends on the resources expended by the parties, so that persuasion can be modelled as a contest. We use a Bayesian approach whereby the audience makes inferences solely based on the evidence presented to them. The evidence is produced by the resources expended by the contending parties. We find conditions on evidence production and likelihood functions that yield the well-known additive contest success functions, including the logit function as well as the one used in all-pay auctions. We also find conditions that produce a "difference" functional form. In all cases, there are three main determinants of which side the audience chooses: (i) the truth and other objective parameters of the environment; (ii) the biases of the audience as distilled in their priors and the likelihood function employed; and (iii) the resources expended by the parties interested in persuading the audience.
  • RePEc:irv:wpaper:070809
  • We examine how the probability of persuading an audience depends on resources expended by contending parties. We use a Bayesian approach whereby the audience makes inferences solely based on the evidence produced by the constants. We find conditions that yield the well-known additive contest success functions, including the logit function. We also find conditions that produce a generalized "difference" functional form. In all cases, there are three main determinants of audience choice: (i) the truth and other objective parameters of the environment; (ii) the biases of the audience; and (iii) the resources expended by the interested parties.
  • rent-seeking, advertising, litigation, political campaigning, property rights
  • RePEc:dkn:econwp:eco_2008_07
Language
  • English
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