English, Article edition: Consumer revenge behavior: A cross-cultural perspective Zourrig, Haithem; Chebat, Jean-Charles; Toffoli, Roy

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Bookmark: http://trove.nla.gov.au/version/32458
Physical Description
  • article
Language
  • English

Edition details

Title
  • Consumer revenge behavior: A cross-cultural perspective
Author
  • Zourrig, Haithem
  • Chebat, Jean-Charles
  • Toffoli, Roy
Physical Description
  • article
Notes
  • This article proposes a conceptual model of consumer revenge behavior. Drawing on the cognitive appraisal theory, the authors address revenge as a coping process and investigate the influence of cultural values along the process. The article reviews existing models on revenge behavior and adapts the Lazarus cognitive-emotive model of coping to the revenge context. In an attempt to extend revenge to other cultures, the paper relates the cognitive, emotional and motivational patterns with individual-level differences in cultural values. More specifically, the study's model incorporates consumer allocentrism and idiocentrism tendencies as a moderator. The manuscript emphasizes psychological mechanisms as well as coping strategies throughout the main body of the discussion. The article concludes with salient issues for future research.
  • Service failure Consumer revenge Avoidance behavior Idiocentrism Allocentrism Coping behavior
  • RePEc:eee:jbrese:v:62:y:2009:i:10:p:995-1001
Language
  • English
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