English, Article edition: Impact of culture on marketing strategy: Introduction to the special issue Laroche, Michel

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Bookmark: http://trove.nla.gov.au/version/32411
Physical Description
  • article
Language
  • English

Edition details

Title
  • Impact of culture on marketing strategy: Introduction to the special issue
Author
  • Laroche, Michel
Physical Description
  • article
Notes
  • This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fourth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 23 and 24, 2007. They cover topics related to culture and marketing communications, consumer socialization, materialism, identity and religiosity, service quality, language effects, consumer revenge behavior and government actions.
  • Culture Marketing strategy Marketing communications
  • RePEc:eee:jbrese:v:62:y:2009:i:10:p:921-923
Language
  • English
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