English, Article edition: Developing and validating a psychometric shopper-based mall equity measure El Hedhli, Kamel; Chebat, Jean-Charles

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/32407
Physical Description
  • article
Language
  • English

Edition details

Title
  • Developing and validating a psychometric shopper-based mall equity measure
Author
  • El Hedhli, Kamel
  • Chebat, Jean-Charles
Physical Description
  • article
Notes
  • This paper introduces a new retailing concept called shopper-based mall equity (SBME). SBME is the differential effect of mall knowledge on shoppers' responses to a mall's marketing activities. The results of a study in two Canadian shopping malls consisting of 905 shoppers who were administered a questionnaire suggest that SBME is a bi-dimensional construct, composing two sub-scales, namely mall awareness and mall image. Further psychometric tests show a parsimonious SBME measure with support for convergent, discriminant and predictive validities. Multi-group latent mean structures show that the SBME measure is able to discriminate shoppers that globally attribute high-mall scores from those who globally attribute low-mall scores. The article includes theoretical and managerial implications.
  • Retailing Mall equity High-order CFA Multi-group CFA Latent mean structures
  • RePEc:eee:jbrese:v:62:y:2009:i:6:p:581-587
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment