English, Article edition: Cultural differences in consumer socialization: A comparison of Chinese-Canadian and Caucasian-Canadian children Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon

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Physical Description
  • article
Language
  • English

Edition details

Title
  • Cultural differences in consumer socialization: A comparison of Chinese-Canadian and Caucasian-Canadian children
Author
  • Kim, Chankon
  • Yang, Zhiyong
  • Lee, Hanjoon
Physical Description
  • article
Notes
  • Based on the extant literature on the cultural/​subcultural differences in socialization goals and parental practices in the childrearing process, this study compares Chinese-Canadian and Caucasian-Canadian families with respect to three issues central to consumer socialization - family communication patterns, children's consumer decision-making styles, and children's influence in family purchase decisions. Some significant results include: (1) Chinese-Canadian children perceived both of their parents as more socio-oriented than Caucasian-Canadian children perceived theirs whereas no significant between-group difference was found on the perceived level of concept-orientation for either parent; (2) Chinese-Canadian children, relative to their Caucasian-Canadian counterparts, exhibited more utilitarian and confused-by-overchoice consumer decision-making orientations but less social/​conspicuous and impulsive orientations; and (3) Chinese-Canadian children exercised greater purchase influence than their Caucasian-Canadian counterparts for the adolescent [`]convenience' product category but no difference was found for the adolescent [`]durable' product category.
  • Consumer socialization Family communication patterns Decision-making styles
  • RePEc:eee:jbrese:v:62:y:2009:i:10:p:955-962
Language
  • English
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