2009-07-01, English, Article, Journal or magazine article edition: Advancing the country image construct. Roth, Katharina P.; Diamantopoulos, Adamantios

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Physical Description
  • Magazine/​Journal article
Published
  • Elsevier B.V., 2009 July
Language
  • English

Edition details

Title
  • Advancing the country image construct.
Appears In
  • Journal of Business Research, v.62, no.7, 2009 July, p.726(15) (ISSN: 0148-2963)
Author
  • Roth, Katharina P.
  • Diamantopoulos, Adamantios
Published
  • Elsevier B.V., 2009 July
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Academic
  • Trade
Summary
  • To link to full-text access for this article, visit this link: http:/​/​dx.doi.org/​10.1016/​j.jbusres.2008.05.014 Byline: Katharina P. Roth, Adamantios Diamantopoulos Keywords: Country-of-origin; Country-of-origin image; Country image; Literature review Abstract: In today's globalized markets a favorable country-of-origin image (CoI) has a considerable impact on consumers' evaluation of products originating from different countries and therefore influences their subsequent buying decisions. The current paper seeks to extend our conceptual understanding of the nature and functioning of the CoI construct. The aim is threefold, namely to provide a succinct state-of-the-art picture of country image research in international marketing, to contribute to a better measurement of the country image construct, and, finally, to develop an agenda for future research. Author Affiliation: Department of Business Administration, University of Vienna, Bruenner Strasse 72, A-1210 Vienna, Austria Article History: Received 1 September 2007; Revised 1 January 2008; Accepted 1 May 2008 Article Note: (footnote) [star] This paper is part of a research project focusing on country image and is financed by the Jubilaumsfonds of the Oesterreichische Nationalbank (OENB), project number 12288.
Terms of Use
  • COPYRIGHT 2009 Elsevier B.V.
Language
  • English
Database
  • Gale Academic OneFile
  • Gale General OneFile
  • Gale Expanded Academic
Identifier
  • 198938160

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