English, Article edition: Information diffusion and new product consumption: A bass model application to tourism facility management Hsiao, James Po-Hsun; Jaw, Chyi; Huan, Tzung-Cheng

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Physical Description
  • article
Language
  • English

Edition details

Title
  • Information diffusion and new product consumption: A bass model application to tourism facility management
Author
  • Hsiao, James Po-Hsun
  • Jaw, Chyi
  • Huan, Tzung-Cheng
Physical Description
  • article
Notes
  • This article applies models to measure and to understand how information diffusion influences tourists' consumption patterns. The study uses administrative data on a new festival's attendance and advertising. Bass's [Bass FM. A new product growth for model consumer durables. Manage Sci 1969;15(5):215-227] model and a modified version [Horsky D, Simon LS. Advertising and the diffusion of new products. Mark Sci 1983;2(1):1-18] to allow for advertising's effect. Results imply effectiveness of front loaded advertising. This result is due to increasing purchases that result from word-of-mouth information diffusion. However, a model with an effect of advertising is accepted as well as a model with no consideration of advertising budget. Examination of consistency and conceptual issues with models raises the need for models that are more realistic for the tourism product. A specific concern is developing models appropriate to analysis of attendance at a limited-duration innovative event (e.g., new product) held at a host to impact longer-term attendance of the host.
  • New product Diffusion models Advertising effectiveness Bass modeling Tourism Taiwan
  • RePEc:eee:jbrese:v:62:y:2009:i:7:p:690-697
Language
  • English
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