English, Article edition: "To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making Coyle, James R.; Gould, Stephen J.; Gupta, Pola; ...

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Physical Description
  • article
Language
  • English

Edition details

Title
  • "To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making
Author
  • Coyle, James R.
  • Gould, Stephen J.
  • Gupta, Pola
  • Gupta, Reetika
Physical Description
  • article
Notes
  • The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.
  • Acquisition-mode decision Consumer ethics Diffusion Digital music distribution Exchange theory Music piracy Network effects
  • RePEc:eee:jbrese:v:62:y:2009:i:10:p:1031-1037
Language
  • English
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