English, Article edition: A higher-order model of risk propensity Sharma, Dheeraj; Alford, Bruce L.; Bhuian, Shahid N.; ...

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/32295
Physical Description
  • article
Language
  • English

Edition details

Title
  • A higher-order model of risk propensity
Author
  • Sharma, Dheeraj
  • Alford, Bruce L.
  • Bhuian, Shahid N.
  • Pelton, Lou E.
Physical Description
  • article
Notes
  • This study extends the paradigm of risk propensity and empirically investigates a higher-order risk propensity model. Past marketing research on risk propensity offers conflicting conceptualization and theorization. Additionally, past research viewed risk propensity as a first-order construct. The present study extends consumers' risk propensity concept, proposing and empirically assessing a higher-order model with three first-order factors, namely, risk risk-taking attitude, perceived risk, and price consciousness. In this view, the three fist-order factors are shaped by the individual's inherent risk propensity.
  • Risk propensity Risk Risk taking Perceived risk
  • RePEc:eee:jbrese:v:62:y:2009:i:7:p:741-744
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment