English, Article, Journal or magazine article edition: E-Commerce in the lighting fixtures sector Giovanna Castellina

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Physical Description
  • preprint
Language
  • English

Edition details

Title
  • E-Commerce in the lighting fixtures sector
Author
  • Giovanna Castellina
Physical Description
  • preprint
Notes
  • The world market for lighting fixtures in 2000 was estimated to be in the region of US$ 30 billion. The lighting fixtures industry is profoundly affected by the growing role of the Internet. Until recently, the manufacturing process was separate from that of marketing, selling and delivering the manufactured fixtures: Internet is changing things dramatically, affecting lighting design, procurement of components, marketing, relations with installers and clients.This report analyses trends in E-commerce in the lighting fixtures industry. Case histories of E-commerce in the lighting sector are provided, together with an analysis of the status and prospects of lighting fixtures retailing on the Internet. Lighting consumption is broken down by product type (residential lighting, architectural and commercial lighting, industrial lighting for indoor and outdoor purposes); data and forecasts on Internet users, E-commerce and number of company websites are available for the US, Italy, Europe, Asia. Company profiles refer to US, European and Asian companies and provide data and information on: product breakdown, site structure, E-commerce and commercial networking. Both business-to-business and business-to-consumer sites are examined.Internet plays many roles in the lighting fixtures industry. It provides information about brand orientation, models and prices. It also plays a role of procurement in the B2B sector: the increasing diffusion of project communication and management systems in the construction sector is modifying the purchasing process for lighting fixtures in the building trade. The report provides an analysis of the relationships between the lighting sector and the construction industry, and between the lighting industry and the suppliers of components and design software for lighting technology, describing the changes in the organisation of design, planning, budgeting and sales, particularly in the field of architectural lighting.Again in the B2B sector, Internet is affecting lighting fixtures distribution, both from the producer to the wholesaler and from the producer to the single sales outlet. A further role is the direct sales of lamps via the Internet. These new developments are affecting all segments of the lighting fixtures industry: residential, architectural, commercial, industrial and outdoor lighting. Changes are more visible in the US, where the use of the Internet is more widespread, but Europe and industrialised Asia are following, with a delay of perhaps two years.
  • RePEc:mst:csilre:m3
Language
  • English
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kfitch
2011-05-16 10:44:33.0

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