1985-10-01, English, Article, Journal or magazine article edition: Advertising and the residential demand for electricity. Kaserman, David; Mayo, John W.

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Bookmark: http://trove.nla.gov.au/version/107819030
Physical Description
  • table Residential electricity demand in the Northeastern U.S.
  • Magazine/​Journal article
Published
  • Journal of Business Administration, 1985 Oct
Language
  • English

Edition details

Title
  • Advertising and the residential demand for electricity.
Appears In
  • Journal of Business Administration, v58, no.n4, 1985 Oct, p399(10) (ISSN: 0021-941X)
Author
  • Kaserman, David
  • Mayo, John W.
Published
  • Journal of Business Administration, 1985 Oct
Physical Description
  • table Residential electricity demand in the Northeastern U.S.
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • A model of a regulated utility company's incentive to reduce the demand for its electricity through advertising is developed and examined. The model is tested by estimating the demand for electricity, with the firm's advertising presented as an independent variable. The results support the theory and indicate that advertising is important in determining the level of demand.
Notes
  • table Residential electricity demand in the Northeastern U.S.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 3964570

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Griffith University. Gold Coast Campus Library. Open to the public .b16594319; HF5547.A2 J62 Vol.16, no. 1/2 (1986)-v. 22-23 (1994/95) Periodical; Journal, magazine, other English
National Library of Australia. Open to the public 2568478; S 650.05 JOU; Vol. 19, no. 1/2-v. 21, no. 1/2; v. 22/23, no. 0 (1989/90-1992/93; 1994/95) Periodical; Journal, magazine, other English
University of Queensland. University of Queensland Library. Open to the public b1006784x; sshp HF5547.A2 J62 : 1(1969/70)-17(1987/88) Periodical; Journal, magazine, other English
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National Library of Australia. Open to the public 2568478; S 650.05 JOU; Vol. 19, no. 1/2-v. 21, no. 1/2; v. 22/23, no. 0 (1989/90-1992/93; 1994/95) Periodical; Journal, magazine, other English
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Library Access Call number(s) Formats held Language
Griffith University. Gold Coast Campus Library. Open to the public .b16594319; HF5547.A2 J62 Vol.16, no. 1/2 (1986)-v. 22-23 (1994/95) Periodical; Journal, magazine, other English
University of Queensland. University of Queensland Library. Open to the public b1006784x; sshp HF5547.A2 J62 : 1(1969/70)-17(1987/88) Periodical; Journal, magazine, other English
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