English, Article edition: Corporate social responsibility and the bottom line Nicholas Capaldi

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Bookmark: http://trove.nla.gov.au/version/29891
Physical Description
  • article
Language
  • English

Edition details

Title
  • Corporate social responsibility and the bottom line
Author
  • Nicholas Capaldi
Physical Description
  • article
Notes
  • Purpose – To clarify the relationship between corporate social responsibility (CSR) and profits. Design/​methodology/​approach – Explicates CSR against the background of a larger thesis (Coase) about the role of firms in a market economy. Findings – There are three different senses of CSR: negative – what not to do (illegal); positive – innovative products and services; and supplementary. There is a clear hierarchy or prioritization here: negative > positive > supplementary. Practical implications – There are four areas in which supplementary obligations contribute directly to the bottom line: the environment, marketing, recruitment, and international. Originality/​value – This paper overcomes false dualisms between CSR and profits, avoids hidden political agendas, and offers persuasive arguments for firms to engage in relevant CSR activity.
  • Community relations, Distribution, Freedom, Technology led strategy
  • RePEc:eme:ijsepp:v:32:y:2005:i:5:p:408-423
Language
  • English
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