Purpose – This paper aims to study network effects and the impacts on market structure in the specific context of China's network industries. Design/methodology/approach – This paper is organized in the mode of “concept-model analysis-empirical examination”. Starting from the concept of “network effect”, it is then extended to the theoretical analysis of market structure and the examination of China's representative network industries. Findings – The data for China's representative network industries produce mixed findings. Some prove the theoretical estimation quite well, while others do not follow the theoretical conclusion so closely. Research limitations/implications – The data for China's network industry are relatively limited. The depth of the data is especially inadequate, which prevents more systematic econometrical analysis. Practical implications – The paper can serve as a reference for private decision makers of network industries and for regulators with antitrust concerns. Originality/value – This paper may be the first of its kind to study the market structure of China's network industries from the perspective of network effects theory. It could be a good reference for those interested in learning the current status of China's network industries.
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