A study of corporate market and non-market behaviors in Chinese transitional environment
Purpose – The purpose of this paper is to integrate the corporate market and non-market behaviors (such as social, legal, and political activities) into the research of competitive interaction. Design/methodology/approach – “Structured content analysis” is used in analyzing the longitudinal data of five real estate enterprises from an industrial journal during the last seven years. Findings – Competitive interactions with market and non-market contents involve the expanded competitive scope, behaviors, and relationships. New explanations beyond previous literatures are provided to explain the expanded competitive behaviors (especially in resource-oriented and mixed scope) by analyzing the characteristics of actions and responses. Practical implications – Firms must effectively focus on the interaction of market and non-market competitive behaviors. Industrial competitors in the market environment can engage in collaborative or cooperative actions with non-market issues in order to obtain collective benefits. Originality/value – This paper expands on previous studyies of competitive interaction by integrating the important non-market content, especially categorizing it in the Chinese transitional environment with typical evidence.
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