Does nationality matter? Western and Japanese multinational corporations in Southeast Asia
Multinational corporations from Japan and Western countries have played an active role in the economic development of Southeast Asia and have, during this time, undergone several developments. The recent economic crisis and efforts by the countries of the region to promote economic integration have again forced corporations to reconsider their strategies. Based on an historical overview, this article examines current strategies and, in particular, addresses the driving forces that are underlying the corporate behaviour of companies from different home countries. It argues that while corporate nationality has, to some extent, been important in the past, it will lose significance as multinational corporations are increasingly developing organizational cultures of their own.
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