English, Article edition: Marketing Strategies and Tools on the Market of Balkan Countries Tsvetanka Indzhova

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Physical Description
  • article
Language
  • English

Edition details

Title
  • Marketing Strategies and Tools on the Market of Balkan Countries
Author
  • Tsvetanka Indzhova
Physical Description
  • article
Notes
  • This paper discusses the process of creating a regional market. Special emphasis is placed on the prerequisites and problems to implementing the idea of a Balkan Free Trade Area. The marketing environment factors on the Balkans, the possible variants of segmenting the emerging market and positioning the production of economic subjects are analyzed. A more detailed study of the specific marketing mix in view of the characteristic features of the Balkan region is given.
  • RePEc:bas:econth:y:2003:i:6:p:50-65
Language
  • English
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