English, Article, Journal or magazine article edition: Consumers' immediate memory for prices VANHUELE, Marc; LAURENT, Gilles; DREZE, Xavier

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Bookmark: http://trove.nla.gov.au/version/23430
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Consumers' immediate memory for prices
Author
  • VANHUELE, Marc
  • LAURENT, Gilles
  • DREZE, Xavier
Physical Description
  • preprint
Notes
  • In this article, the authors examine the cognitive mechanics involved in keeping prices in short-terme memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of their magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness and overall magnitude. They find that the performance of consumers recall prices better than what previous digit span studies with simple numbers have suggested.
  • consumer behavior; numerical cognition; price memory
  • RePEc:ebg:heccah:0813
Language
  • English
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