English, Article, Journal or magazine article edition: Psychologie du consommateur et comportement d'achat - mise en place et validation d'une échelle de personnalité GAUTIER, Jean-Michel

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Bookmark: http://trove.nla.gov.au/version/23412
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Psychologie du consommateur et comportement d'achat - mise en place et validation d'une échelle de personnalité
Author
  • GAUTIER, Jean-Michel
Physical Description
  • preprint
Notes
  • This paper presents the building and validation of a new personality inventory measuring 23 traits of personality and dedicated to market research applications. Validation has been realized with two consumer panels, managed by Mediametrie and BVA institute. The main objective of the research is to provide an operational and reliable instrument for marketing research studies exploring the link between consumer behavior and personality.
  • psychology; marketing; personality inventory; consumer behavior
  • RePEc:ebg:heccah:0738
Language
  • English
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