English, Article, Journal or magazine article edition: Consumer rapport to luxury : Analyzing complex and ambivalent attitudes DUBOIS, Bernard; LAURENT, Gilles; CZELLAR, Sandor

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Bookmark: http://trove.nla.gov.au/version/23383
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Consumer rapport to luxury : Analyzing complex and ambivalent attitudes
Author
  • DUBOIS, Bernard
  • LAURENT, Gilles
  • CZELLAR, Sandor
Physical Description
  • preprint
Notes
  • The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.
  • luxury; ambiguity; attitude measurement; consumer behavior
  • RePEc:ebg:heccah:0736
Language
  • English
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