Licensing the market for technology Arora, Ashish

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Arora, Ashish
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Journal of Economic Behavior & Organization
License agreements - Econometric models.; Technology -- Marketing; Technology -- Licensing agreements
The amount of product differentiation influences the amount of product licensing; giving licenses to competitors may seem profitable even though they are not.
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e.g. test cricket, Perth (WA), "Parkes, Henry"

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