English, Article, Journal or magazine article edition: "Be yourself or rather be your Brand"! care of the self as a control tool in a cosmetics firm Dambrin, Claire; Lambert, Caroline

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Bookmark: http://trove.nla.gov.au/version/22979
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • "Be yourself or rather be your Brand"! care of the self as a control tool in a cosmetics firm
Author
  • Dambrin, Claire
  • Lambert, Caroline
Physical Description
  • preprint
Notes
  • Care of the self, a technique for governing the individual in society, proves to be equally a control technique for the individual in the firm. In a firm dedicated to the cult of beauty, there is a blurring of the lines between employee and consumer individual. This blurring makes care of the self a control tool whose rising power over individuals is all the greater because it is nurtured and maintained by the individuals themselves.
  • brand; marketing; individual behavior; human resources management
  • RePEc:ebg:heccah:0855
Language
  • English
Contributed by
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