English, Article, Journal or magazine article edition: Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound Gilles, LAURENT; Thierry, LAGEAT; Sandor, CZELLAR

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Bookmark: http://trove.nla.gov.au/version/22903
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
Author
  • Gilles, LAURENT
  • Thierry, LAGEAT
  • Sandor, CZELLAR
Physical Description
  • preprint
Notes
  • For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.
  • sensory evaluation; hedonic attributes; preference measurement; consumer expertise
  • RePEc:ebg:heccah:0779
Language
  • English
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