English, Article, Journal or magazine article edition: CAN BUY ME LOVE: HOW MATING CUES INFLUENCE SINGLE MEN’S INTEREST IN HIGH-STATUS CONSUMER GOODS K. JANSSENS; M. PANDELAERE; K. MILLET; ...

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Bookmark: http://trove.nla.gov.au/version/22179
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • CAN BUY ME LOVE: HOW MATING CUES INFLUENCE SINGLE MEN’S INTEREST IN HIGH-STATUS CONSUMER GOODS
Author
  • K. JANSSENS
  • M. PANDELAERE
  • K. MILLET
  • B. VAN DEN BERGH
  • I. LENS
  • R. KEITH
Physical Description
  • preprint
Notes
  • In two experiments we demonstrate that men display an enhanced interest in status enhancing consumption upon exposure to mating cues. Men indicate a higher interest in high-status products (study 1) and more readily noticed high-status products (study 2) after exposure to sexily, rather than plainly, dressed women. The effects are restricted to single men, suggesting that the acquisition or consumption of a luxurious product functions as a mate attraction mechanism.
  • RePEc:rug:rugwps:09/​570
Language
  • English
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