English, Article, Journal or magazine article edition: Ordered Search and Equilibrium Obfuscation Chris M. Wilson

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Bookmark: http://trove.nla.gov.au/version/21324
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Ordered Search and Equilibrium Obfuscation
Author
  • Chris M. Wilson
Physical Description
  • preprint
Notes
  • This paper demonstrates the incentives for an oligopolist to obfuscate by deliberately increasing the cost with which consumers can locate its product and price. Consumers are allowed to choose the optimal order in which to search firms and firms are able to influence this order through their choice of search costs and prices. Competition does not ensure market transparency - for a large range of parameters, equilibrium search costs are positive and asymmetric across firms. Intuitively, an obfuscating firm can soften the competition for consumers with low time costs by inducing the remaining consumers to optimally first search its rival.
  • Search Costs, Search Order, Advertising
  • RePEc:oxf:wpaper:401
Language
  • English
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