1976, English, Article edition: Press and TV as Opinion Resources in Presidential Campaigns Graber, Doris A.

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Physical Description
  • text/​html
Published
  • Oxford University Press
  • 1976-09-01 00:00:00.0
Language
  • English

Edition details

Title
  • Press and TV as Opinion Resources in Presidential Campaigns
Author
  • Graber, Doris A.
Published
  • Oxford University Press
  • 1976-09-01 00:00:00.0
Physical Description
  • text/​html
Subjects
Notes
  • A comparison of campaign news in two successive presidential elections reveals major deficiencies in information supply. Newspaper audiences, even more than television viewers, receive confusing, heavily negative information which makes candidate appraisal difficult. Incumbency of one candidate does not lead to substantially greater emphasis on public policy issues and professional qualifications. A pattern of heavy stress on personal characteristics and daily campaign events prevails in all sources. Data come from content analysis of nearly 10,000 campaign stories from network television news and 20 U.S. daily newspapers.
Terms of Use
  • Copyright (C) 1976, American Association for Public Opinion Research
Language
  • English
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