2004, English, Article edition: The Effect of New Links on Google PageRank Litvak, Nelly; Avrachenkov, Konstantin

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Bookmark: http://trove.nla.gov.au/version/212102
Physical Description
  • text
Published
  • HAL - CCSD
  • 2004
Language
  • English

Edition details

Title
  • The Effect of New Links on Google PageRank
Author
  • Litvak, Nelly
  • Avrachenkov, Konstantin
Published
  • HAL - CCSD
  • 2004
Physical Description
  • text
Subjects
Notes
  • PageRank is one of the principle criteria according to which Google ranks Web pages. PageRank can be interpreted as a frequency of visiting a Web page by a random surfer and thus it reflects the popularity of a Web page. We study the effect of newly created links on Google PageRank. We discuss to what extend a page can control its PageRank. Using the asymptotic analysis we provide simple conditions that show if new links bring benefits to a Web page and its neighbors in terms of PageRank or they do not. Furthermore, we show that there exists an optimal linking strategy. We conclude that a Web page benefits from links inside its Web community and on the other hand irrelevant links penalize the Web pages and their Web communities.
  • HAL:inria-00070742, version 1
  • HAL:http:/​/​hal.inria.fr/​inria-00070742/​en/​
Language
  • English
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