Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005. Consumers (travellers) choice behaviours and preferences towards different kinds of hotels are of critical importance in tourism and hospitality management. Only by better understanding consumer behaviours and choices can managers design products and services more valuable and attractive. Although considerable research has been done on consumer behaviours, little is known about travellers choice behaviours towards different kinds of hotels (no-star/star hotels) in the Chinese context. Due to the intensified competition and vigorous growth of foreign luxury hotels in Shanghai, the managers of economy hotels (non-star hotels, or motels) badly need marketing strategies to strengthen their competitive advantages and safeguard their essential market share. With the booming of tourism in China, economy hotels will play an increasingly key role in competitive market.