Customer preferences and choice behaviours towards economy hotels : an empirical research in Shanghai, People's Republic of China Shen, Gang

User activity

Send to:
View the summary of this work
Author
Shen, Gang
Subjects
Hotel management - China - Shanghai.; Shanghai (China); Consumer behavior - China - Shanghai.
Summary
Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005. Consumers (travellers) choice behaviours and preferences towards different kinds of hotels are of critical importance in tourism and hospitality management. Only by better understanding consumer behaviours and choices can managers design products and services more valuable and attractive. Although considerable research has been done on consumer behaviours, little is known about travellers choice behaviours towards different kinds of hotels (no-star/star hotels) in the Chinese context. Due to the intensified competition and vigorous growth of foreign luxury hotels in Shanghai, the managers of economy hotels (non-star hotels, or motels) badly need marketing strategies to strengthen their competitive advantages and safeguard their essential market share. With the booming of tourism in China, economy hotels will play an increasingly key role in competitive market.
Bookmark
http://trove.nla.gov.au/work/19950027
Work ID
19950027

2 editions of this work

Find a specific edition
Thumbnail [View as table] [View as grid] Title, Author, Edition Date Language Format Libraries

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this work

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this work

Add a comment


Show comments and reviews from Amazon users