English, Article, Journal or magazine article edition: Consumer Awareness of and Preferences for Bio-active Lipid Enhanced Beef Cash, Sean B.; Kingston-Riechers, JoAnn; Peng, Yanning; ...

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/209892
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Consumer Awareness of and Preferences for Bio-active Lipid Enhanced Beef
Author
  • Cash, Sean B.
  • Kingston-Riechers, JoAnn
  • Peng, Yanning
  • McCann-Hiltz, Diane
  • Ding, Yulian
  • Beaunom, Wendy
Physical Description
  • preprint
Notes
  • This study investigates consumer attitudes toward functional foods in the context of CLA-enhanced beef products. The objectives of this study were to identify the following issues: 1) consumer awareness and attitudes towards nutrition, functional foods, and other emerging factors; 2) consumers´ major health concerns; 3) consumers´ beef consumption patterns; 4) the importance of health information and food labeling in affecting consumer purchasing decisions; 5) consumer attitudes, acceptance, and willingness to pay for CLA-enriched beef products; 6) and consumers´ demographic information. âChoice experimentâ survey design methodology was used to collect the data. Choice experiments have become an important and recognized tool in marketing and non-market valuation research, and have several advantages over other research designs. The main advantage of choice experimentation is that it allows the analyst to separately identify the value of an individual attribute of a good. In this study, we utilized several small touch-screen computers that allowed us to bring our computer-based choice experiment study to eight supermarkets in four cities across Canada. 800 self-identified beef consumers participated in the survey. Key results include the following: i) Consumers think that food choices are important for preventing chronic disease and they are least concerned about the use of functional foods for disease prevention or health promotion; ii) The awareness of CLA is relatively low compared to Omega-3 and other nutrients and fats in foods; iii) In relation to meat with regular CLA content, respondents would pay $2.51/​kg more and $2.74/​kg more for meat with a CLA enhanced label and a CLA enriched label, respectively; iv) In comparison to all other respondents, respondents in Quebec appear to be willing to pay a higher a premium for meat with CLA enhanced or enriched labels; v) The consumer target segment for CLA enriched beef products can be characterized as health conscious consumers who are already familiar with CLA.
  • Consumer behavior, demand for novel food, functional foods, Consumer/​Household Economics, Food Consumption/​Nutrition/​Food Safety, Health Economics and Policy, Livestock Production/​Industries, D12, I12, Q11,
  • RePEc:ags:ualbpr:52089
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment