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Mindless eating : why we eat more than we think / Brian Wansink

Author
Wansink, Brian
Subjects
Food habits - Psychological aspects.; Compulsive eating.
Summary
A food psychologist identifies hidden factors, motivations, and cues that cause overeating and offers practical solutions to help avoid these hidden traps and enjoy food without putting on excess pounds.
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Read associated articles: Brian Wansink, Mindless Eating, Nutritional gatekeeper
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Work ID
19671684
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Title, Author, Edition Date Language Format Locations
Mindless eating : why we eat more than we think / Brian Wansink.
New York : Bantam Books,
276 pages
2006 English Book; Illustrated 18
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Title
  • Mindless eating : why we eat more than we think /​ Brian Wansink.
Author
  • Wansink, Brian.
Published
  • New York : Bantam Books, 2006.
Physical Description
  • 276 p. : ill.
Subjects
Contents
  • Machine derived contents note: Introduction: The Science of Snacking
  • 1. The Mindless Margin 15
  • Stale Popcorn and Frail Willpower
  • As Fine as North Dakota Wine
  • The Dieter's Dilemma
  • The Mindless Margin
  • 2. The Forgotten Food 36
  • The Prison Pounds Mystery
  • We Believe Our Eyes, Not Our Stomach
  • Eye It, Dish It, Eat It
  • The Bottomless Soup Bowl
  • People-Size or Meal-Size?
  • 3. Surveying the Tablescape 57
  • King-Size Packages and the Power of Norms
  • Drinking Glass Illusions
  • Big Plates, Big Spoons, Big Servings
  • The Super Bowl Intelligentsia
  • The Temptation of Variety
  • 4. The Hidden Persuaders Around Us 77
  • The "See-Food" Trap
  • Convenience: Would You Walk a Mile for a Caramel?
  • The Curse of the Warehouse Club
  • 5. Mindless Eating Scripts 94
  • Family, Friends, and Fat
  • Eating Scripts of the Manly Man
  • All-You-Can-Eat Television
  • Slow Italian and Fast Chinese
  • Follow Your Nose
  • Check the Weather Forecast
  • 6. The Name Game 118
  • Eating in the Dark
  • They Call the Jell-O Yellow
  • Menu Magic
  • Brand-Name Psychosis
  • Do Sweetbreads Taste Like Coffee Cake?
  • 7. In the Mood for Comfort Food 139
  • Comfort Foods and Comfort Moods
  • The Conditioning of Comfort
  • Fifty Years from the Front
  • Do You Save the Best for Last?
  • 8. Nutritional Gatekeepers 162
  • The Nutritional Gatekeeper and the Good Cook Next Door
  • Food Inheritance: Like Mother, Like Daughter
  • Food Conditioning and the Popeye Project
  • Setting Serving-Size Habits for Life
  • 9. Fast-Food Fever 180
  • The Variety and Convenience of Having It Our Way
  • The McSubway Study and Information Illusions
  • Do Low-Fat Labels Make Us Fat?
  • Health Halos and Nutrition Labels
  • What Serving Size?
  • De-Marketing Obesity and De-Supersizing
  • 21st Century Marketing
  • 10. Mindlessly Eating Better 208
  • The Modest Goal of Better Eating
  • Reengineering Your Mindless Margin
  • The Power of Three
  • The Tyranny of the Moment
  • The First Step Toward Home.
Notes
  • Includes index.
  • Includes bibliographical references (p. [235]-265) and index.
Language
  • English
ISBN
  • 0553804340
Dewey Number
  • 616.85/​260651
LC Call Number
Libraries Australia ID
  • 40344958
Record ID
Contributed by
Libraries Australia
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Mindless eating : why we eat more than we think / Brian Wansink. - Bantam trade paperback.
New York : Bantam,
292 pages
2006 English Book; Illustrated 14
Title
  • Mindless eating : why we eat more than we think /​ Brian Wansink.
Author
  • Wansink, Brian.
Edition
  • Bantam trade paperback.
Published
  • New York : Bantam, 2007, c2006.
Physical Description
  • x, 292 p. : ill. ; 21 cm.
Subjects
Summary
  • A food psychologist identifies hidden factors, motivations, and cues that cause overeating and offers practical solutions to help avoid these hidden traps and enjoy food without putting on excess pounds.
Contents
  • Introduction : the science of snacking
  • The mindless margin
  • The forgotten food
  • Surveying the tablescape
  • The hidden persuaders around us
  • Mindless eating scripts
  • The name game
  • In the mood for comfort food
  • Nutritional gatekeepers
  • Fast-food fever
  • Mindlessly eating better
  • Appendix A. Comparing popular diets
  • Appendix B. Your diet danger zone
  • Paperback postscript : frequently asked questions.
Notes
  • Includes index.
  • Includes bibliographical references (p. [251]-281) and index.
Language
  • English
ISBN
  • 9780553384482
Dewey Number
  • 616.8526
LC Call Number
Libraries Australia ID
  • 42542948
Record ID
Contributed by
Libraries Australia
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Mindless eating [why we eat more than we think] / Brian Wansink. [sound recording] : - Library ed.
Santa Ana, CA : Books on Tape,
5 sound discs (383 min. ) : di...
2006 English Audio book 3
Title
  • Mindless eating [sound recording] : [why we eat more than we think] /​ Brian Wansink.
Creator
  • Wansink, Brian.
Other Creators
  • Cashman, Marc.
Edition
  • Library ed.
Published
  • Santa Ana, CA : Books on Tape, p2006.
Physical Description
  • 5 sound discs (383 min. ) : digital ; 4 3/​4 in.
Subjects
Notes
  • Subtitle from container.
  • Read by Marc Cashman.
  • Unabridged.
Language
  • English
ISBN
  • 1415932220 :
  • 9781415932223
Music Publisher No.
  • 7072-CD
Libraries Australia ID
  • 41696115
Record ID
Contributed by
Libraries Australia
Available from

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Work history
Finally, a Sane Look at "Dieting"
5/5
Amazon
M. JEFFREY MCMAHON "herculodge" (Torrance, CA USA)

Brian Wanskik, who conducts eating research in a strange experimental restaurant lab, uses his findings well in this fun-to-read book about the subtle sensory cues that encourage us to eat more than we should. Using common sense and science, he debunks all fad diets as creating more harm than good and then proceeds to show that biologically speaking our optimum weight-loss rate should be no more than a half a pound a week so we don't short-circuit our metabolism. Throughout the book, he peppers his chapters with "Reengineering Strategies." If we follow these easy-to-follow strategies, we will cut our calories between 100-200 a day, an amount that Wansik argues it the best for losing weight while keeping our metabolism active. He also devotes time to "Diet Danger Zones," so that we can see the warning signs of destructive eating habits and bad eating environments. While he does debunk most diet books, he makes an exception with The Volumetrics Eating Plan by Dr. Barbara Rolls.

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Accessible and useful reading
5/5
Amazon
TheCafeWriter (Chicago, IL USA)

Most researchers seem to tend toward the dry and ominous. Not here! This book is an engaging read that's full of fascinating information about food and psychology. This is one of those books where you say "Of course! That explains it!"

Each chapter covers actual studies of different aspects of eating behaviors and attitudes. At the end of each chapter are real-world strategies anyone can easily and immediately apply to what they've read. (My only quibble is that many studies center around college students, and I'd like to see more stratification among broad age groups.)

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The Best Non-Diet Book
5/5
Amazon
Kristen Willard (Seattle, WA United States)

At the beginning, I wasn't very surprised with the ideas in this book. Everyone knows a smaller plate means you eat less. But it is so much more than that. It had the feel of Freakonomics and The Tipping Point with innumerable studies to explain our relationship with food. After reading Mindless Eating I understand why Doritos just introduced "two-flavor" bags of chips. My high school children really enjoyed listening to the studies and we've been applying them in the kitchen. It turned out to be the best non-diet (but lose weight) book I've read.

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