"In May 2011, the Child Health Promotion Research Centre (CHPRC), in partnership with Primary Communication, were commissioned by the Australian Human Rights Commission to conduct a study to identify the most effective strategy, messages, content and technology to be used to undertake a social marketing campaign targeted at young people aged 13 to 17 years old. The social marking campaign will focus on encouraging cyberbullying bystanders to take positive, effective and safe action when they witness cyberbullying"--Website.
Title from title screen (viewed on 7 March 2014)
"Prepared by Child Health Promotion Research Centre, Edith Cowan University for the Australian Human Rights Commission"--Cover.
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