In the state of Acre (Brazil), keys of development are the valorization of natural resources, which include non-ligneous and timber products. The need to develop a sustainable wood industry lead to assess markets that can be targeted from Acre in an sustainable and economic way. The objective of this analysis is so to highlight the opportunities and the marketing strategies that are the most suitable from a timber business point of view, in the specific context of Acre. Care should be taken that all the conclusions that can be interpreted from this work are valid from a timber business point of view, but these market considerations don’t necessarily prevail on other considerations, such as social or political ones. From a general point of view, Acre State, despite its remote location, is not independent of the globalization process. This means that the market analysis is required to start from the world level markets, and has to deepen progressively down to national, regional and local levels, in order to correctly isolate which are the competitive advantages and disadvantages of the specific Acrean context.
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