English, Article, Journal or magazine article edition: Merger Wars: Bidding for Complementary Assets Lynne Pepall; Daniel Richards

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Bookmark: http://trove.nla.gov.au/version/201494
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Merger Wars: Bidding for Complementary Assets
Author
  • Lynne Pepall
  • Daniel Richards
Physical Description
  • preprint
Notes
  • We examine the bidding competition for a set of complementary assets arising between two firms who also compete in a differentiated product market. The bidding contest takes the form of an acquisition battle for a third firm initially holding the assets. Depending on the nature of product competition between the bidding firms, either both bidding firms are made worse off by the availability of these assets or, paradoxically, the firm winning the bidding contest is less profitable than is the firm losing it. Our analysis is relevant to the many recent mergers in telecommunications, finance, and transportation, e.g., Viacom’s purchase of CBS.
  • mergers, product differentiation, bidding
  • RePEc:tuf:tuftec:0020
Language
  • English
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