1970, English, Article edition: OPINION ADVERTISING AND THE FREE MARKET OF IDEAS GWYN, ROBERT J.

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Bookmark: http://trove.nla.gov.au/version/199167
Physical Description
  • text/​html
Published
  • Oxford University Press
  • 1970-06-01 00:00:00.0
Language
  • English

Edition details

Title
  • OPINION ADVERTISING AND THE FREE MARKET OF IDEAS
Author
  • GWYN, ROBERT J.
Published
  • Oxford University Press
  • 1970-06-01 00:00:00.0
Physical Description
  • text/​html
Subjects
Notes
  • This study assesses how well the advertising policies and practices of the major market mass media correspond to the standards set by the Commission on Freedom of the Press and the American Civil Liberties Union. Specifically, to what extent do the media have an “open” policy toward opinion advertising&​quest; What types of restrictions do they place on opinion ads&​quest; Do they view opinion advertising differently from commercial advertising&​quest; And are there policy differences between the print and the broadcast media&​quest;
  • This study assesses how well the advertising policies and practices of the major market mass media correspond to the standards set by the Commission on Freedom of the Press and the American Civil Liberties Union. Specifically, to what extent do the media have an “open” policy toward opinion advertising? What types of restrictions do they place on opinion ads? Do they view opinion advertising differently from commercial advertising? And are there policy differences between the print and the broadcast media?
Terms of Use
  • Copyright (C) 1970, American Association for Public Opinion Research
Language
  • English
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