1970, English, Article edition: WHAT HAPPENS TO ADVERTISEMENTS WHEN THEY GROW UP WEILBACHER, W. M.

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Bookmark: http://trove.nla.gov.au/version/199138
Physical Description
  • text/​html
Published
  • Oxford University Press
  • 1970-06-01 00:00:00.0
Language
  • English

Edition details

Title
  • WHAT HAPPENS TO ADVERTISEMENTS WHEN THEY GROW UP
Author
  • WEILBACHER, W. M.
Published
  • Oxford University Press
  • 1970-06-01 00:00:00.0
Physical Description
  • text/​html
Subjects
Notes
  • This article analyzes the implications of a major study of consumer response to advertising for an understanding of the advertising process and for advertising practice. The study seems to throw new light on the life cycle of an advertisement: that is, on what happens to an advertisement when it grows up.
Terms of Use
  • Copyright (C) 1970, American Association for Public Opinion Research
Language
  • English
Contributed by
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