1970, English, Article edition: WANTED: RULES FOR WORDING STRUCTURED QUESTIONNAIRES NOELLE-NEUMANN, ELISABETH

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Bookmark: http://trove.nla.gov.au/version/199115
Physical Description
  • text/​html
Published
  • Oxford University Press
  • 1970-06-01 00:00:00.0
Language
  • English

Edition details

Title
  • WANTED: RULES FOR WORDING STRUCTURED QUESTIONNAIRES
Author
  • NOELLE-NEUMANN, ELISABETH
Published
  • Oxford University Press
  • 1970-06-01 00:00:00.0
Physical Description
  • text/​html
Subjects
Notes
  • The influence of question wording and questionnaire construction is probably underestimated in present-day market and opinion research. In this article, the close dependency of survey results on details of questionnaire wording is demonstrated by the outcome of a large number of split-ballot field experiments.
Terms of Use
  • Copyright (C) 1970, American Association for Public Opinion Research
Language
  • English
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