English, Article, Journal or magazine article edition: Investigating the Impact of Firm Strategy – Click-and-Brick, Brick-and-Mortar, and Pure-Click – on Financial Performance Myung Ko; Narcyz Roztocki

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Bookmark: http://trove.nla.gov.au/version/198329
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Investigating the Impact of Firm Strategy – Click-and-Brick, Brick-and-Mortar, and Pure-Click – on Financial Performance
Author
  • Myung Ko
  • Narcyz Roztocki
Physical Description
  • preprint
Notes
  • Attracted by the numerous benefits of E-commerce, many traditional brick-and-mortar firms have embraced the Internet to supplement their business operations and have adopted the “click-and-brick” approach. Despite these changes, insufficient empirical research has been conducted on the impact of different firm types on financial performance. Based on the resource-based view, this study presents empirical research examining the possible ramifications and an overall impact. This study does this by comparing financial performance of click-and-brick firms with the performance of traditional, as well as pure-click firms that rely solely on the Internet.
  • E-commerce, pure-click, click-and-brick, brick-and-mortar, financial performance, resourced-based view
  • RePEc:tsa:wpaper:0067
Language
  • English
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