Home furniture sales in Germany amounted to a little over Euro 20 billion, confirming that this country is the leading market for furnishing consumption in Europe. Where Germany effectively differs compared to other European markets is in the large number of buying groups. Amongst the major buying groups on the German market we find Begros grouping together extremely large chains (Lutz, Porta Möbel and many others), Union, EMV Europa Mobel Verbund and VME. The buying groups in Germany also have a large number of kitchen and bathroom specialists, such as Der Kreis, which includes several chains and franchises. Franchises do not rank very highly in furniture distribution in Germany. The study of the home furniture distribution system in Germany includes short profiles of major home furniture distributors with analyses of sales performances and retail formats (DIY, furniture discount stores, kitchen and bathroom specialists, large-scale furniture specialists, specialists in RTA furniture/jeune habitat). Analysis of home furniture imports by segment (Upholstered furniture, Kitchen furniture, Dining and living room furniture, Bedroom furniture) and by country.
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