A case study is a valuable instrument for teaching and examining business related disciplines. Application and utilization of case studies have been discussed at length in the academic literature. To a lesser degree, authors have addressed the issue of case production. Case studies can be employed not only for teaching but for research purposes as well. Case study methodology assists solving various research problems in social sciences. This paper provides discussion about steps, limitations and creative approaches, which are associated with writing both teaching and research cases. Through an ongoing analysis of overlaps and differences between teaching and research cases there might be a possibility of transition from a research to teaching case and vice versa.
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