English, Article edition: INTERCULTURAL DIFFERENCES IN INTERNATIONAL BUSINESS NEGOTIATION AND ENTERPRISE Miroslava Zamykalová; Soňa Gullová; Františka Müllerová

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Bookmark: http://trove.nla.gov.au/version/196995
Physical Description
  • article
Language
  • English

Edition details

Title
  • INTERCULTURAL DIFFERENCES IN INTERNATIONAL BUSINESS NEGOTIATION AND ENTERPRISE
Author
  • Miroslava Zamykalová
  • Soňa Gullová
  • Františka Müllerová
Physical Description
  • article
Notes
  • When entering foreign markets fi rms should consider the special characteristics of international environment, existing intercultural differences, try to recognize factors infl uencing the behaviour and decision-making of consumers, managers, businessmen and negotiators. These characteristics and differences must be respected in the process of preparation and application of suitable marketing policy, corporate and personal management and successful business negotiation.
  • marketing, management, intercultural differences, business negotiation
  • RePEc:prg:jnlaop:v:2005:y:2005:i:2:id:192:p:147-157
Language
  • English
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