COMPLEMENTARY STRATEGIES IN MANAGEMENT OF INNOVATIONS
This paper deals with the new strategies in management of innovations, particularly the strategy of differentiated complexity of innovations. It explains how to manage and apply rationalization innovations, incremental innovations and radical innovations. It is always necessary to apply proper methods, tools and processes of these different types of innovations. The strategies of origin of product and process innovations are described. The primary incentives for product innovation are the needs of outside customers and firms as market subjects. The primary incentives for process innovation are the needs of inside customers, firms as producing subjects, and some stakeholders. Finally, the paper discusses harmonization of product and process innovations.
strategies of management of innovations, rationalization, incremental and radical innovations, product and process innovations
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