BUILDING STRONGER NATIONAL MOVIE INDUSTRIES: THE CASE OF SPAIN
Víctor Fernández Blanco
Juan Prieto Rodríguez
. As it is well known, USA movies controls the European film markets. For example, in Spain during the last decade their market share was around 70 percent. In this paper we analyse in depth the connections between USA and European, in our case Spanish, cinematography and the role played by movie tastes in this relationship. To carry out the empirical research we have applied some multiple choice econometric models using the data coming from a new cultural survey, Encuesta sobre Hábitos de Consumo Cultural (Cultural Consumption Habits Survey), conducted in Spain during 1998. First, we investigate if the USA supremacy on Spanish film market is due to audience preferences or supply conditions. Second, we compare the socioeconomic characteristics of American movies and Spanish movies fans. Third, we analyse the relevance of the different film genres on Spanish audience’s preferences and we also investigate the specific follower’s profile for the different movie genres. Finally we offer some policy suggestions, developed from our previous results. We have put special attention on how to increase competition in Spanish film market.
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