MILITARY RECRUITING PROGRAMS DURING THE 1980s: THEIR SUCCESS AND POLICY ISSUES
JOHN T. WARNER
This paper examines trends in military recruiting during the 1980s and estimates the contribution of various policy tools-pay, recruiters, advertising, and educational benefits-to military recruiting. The paper finds that using recruiters and advertising, for the Army at least, is the most cost-effective means of varying high-quality enlistments. The costs of educational benefits are more difficult to determine, but the paper finds that educational benefits have a significant effect on high-quality enlistments-particularly those for the Army. Copyright 1990 Western Economic Association International.
In order to set up a list of libraries that you have access to,
you must first login
or sign up.
Then set up a personal list of libraries from your profile page by
clicking on your user name at the top right of any screen.