English, Article, Journal or magazine article edition: Advertising and competitive access pricing to internet services or pay-TV Jean, JASKOLD-GABSZEWICZ; Didier, LAUSSEL; Nathalie, SONNAC

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Bookmark: http://trove.nla.gov.au/version/178222
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Advertising and competitive access pricing to internet services or pay-TV
Author
  • Jean, JASKOLD-GABSZEWICZ
  • Didier, LAUSSEL
  • Nathalie, SONNAC
Physical Description
  • preprint
Notes
  • We study access pricing by platforms providing internet services or pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the usersÕ market are increasing in the dimension of the advertising market : the larger the number of advertisers, the higher the access prices for both platforms.
  • RePEc:ctl:louvec:2006044
Language
  • English
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