English, Article, Journal or magazine article edition: NewspapersÕ market shares and the theory of the circulation spiral Jean, GABSZEWICZ; P.G., GARELLA; N., SONNAC

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Bookmark: http://trove.nla.gov.au/version/177765
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • NewspapersÕ market shares and the theory of the circulation spiral
Author
  • Jean, GABSZEWICZ
  • P.G., GARELLA
  • N., SONNAC
Physical Description
  • preprint
Notes
  • We consider a model of daily newspapersÕ competition to test the validiity of the so called Òtheory of the circulation spiralÓ. According to it, the interaction between the newspapers and the advertising markets drives the newspaper with the smaller readership into a vicious circle, finally leading it to death. In a model with two newspapers, we show that, contrary to this conjecture, the dynamics envisaged by the proposes of the theory, does not always lead to the elimination of one of them.
  • RePEc:ctl:louvec:2005059
Language
  • English
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